Docs Trust Signals

Trust Signals

TrustLytics evaluates websites through a series of measurable trust signals — patterns and configurations that directly reflect how secure, transparent, and user-centric an online experience truly is.

What Are Trust Signals?

A trust signal is any technical or user-visible attribute that influences confidence. TrustLytics analyzes these using a combination of automated checks, AI-based content analysis, and pattern recognition to quantify alignment with modern best practices.

Evaluated from real, live website evidence — not just metadata.

Measured through multiple dimensions of user interaction and configuration.

Weighted according to impact on security, usability, and consumer confidence.

Each signal belongs to one of five Digital Trust Pillars and contributes to the overall Digital Trust Rating.
Signal Categories by Pillar

Below are the primary categories of signals that TrustLytics currently evaluates or plans to evaluate. Each represents a measurable aspect of a trustworthy digital experience.

Identity (Access)

Focused on how websites authenticate users and manage identity securely.

Use of federated identity providers (Microsoft, Google, Apple)

Passwordless authentication availability

Support for MFA (Multi-Factor Authentication)

Sign-in form security and POST target protection

Payments
Security
Transparency
Self-Service

Have questions about how signals are discovered or scored?

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