TrustLytics • About

Why We Built TrustLytics

We built TrustLytics because it’s 2025 — yet most digital and e-commerce experiences are still stuck in the year 2000, both technologically and security-wise.

There is a standard for how modern e-commerce should be conducted — but no one’s talking about it. How websites handle sign-in, checkout, and provide transparency to privacy and data processing practices are more important than ever.

TrustLytics is here to establish that standard, make it visible, and deliver a Digital Trust Rating — because each of these elements secures identity, protects data, and reduces fraud.

Stop reading if none of these apply to you:

You (or someone you know) has never had an account hacked.
You (or someone you know) has never had your card compromised after shopping online.
You (or someone you know) has never hesitated to buy from a site that asked for direct card details.
You (or someone you know) has never sighed while creating yet another account with yet another password you won’t remember.
You (or someone you know) has never wondered why you can’t just pay with Apple Pay, PayPal, or Google Pay — the providers you already trust.

If any of that sounds familiar — you already know the problem. Even the world’s largest tech companies, with billion-dollar security budgets, still suffer data breaches. So what chance does the average business have of properly protecting passwords?

The truth is simple:

The technology already exists to eliminate passwords — but the industry isn’t moving fast enough. Consumer security isn’t prioritized.
There’s no accountability. We all experience these risks, but there’s no transparency or standard that holds businesses responsible.

That’s why we built TrustLytics — to plant the flag and start a movement for digital trust and accountability.

To make trust visible.
To give consumers clarity.
And to help businesses do better — one measurable signal at a time.

Who We Are

TrustLytics was created by professionals who have spent their careers at the intersection of security, identity, and digital experience. We’ve seen firsthand how complex, fragmented, and risky online interactions have become — and how easily trust can be lost.

Operated by TechParadigm, TrustLytics is an independent platform committed to advancing transparency and accountability in modern digital systems. We believe trust should be earned — and verified — through clear, evidence-based standards.

Our Mission

To make digital trust measurable, visible, and achievable — for everyone.

Transparency

Ratings backed by evidence.

Fairness

Equal criteria for every business.

Progress

Driving measurable improvement.

Join the Digital Trust Movement

Every transparent rating helps shape a safer, more trusted web. Whether you’re a business owner or a consumer, your participation moves the entire industry forward.

View Digital Trust Ratings