The Modern Experiences Ethos
How We Act on This
- Define — Translate principles into measurable signals.
- Score — Deliver clear, defensible metrics business owners can comprehend.
- Guide — Provide prioritized, actionable recommendations aligned to our ethos.
- Evolve — Expand depth and context while staying anchored to what truly matters.
1. Identity — Stop Managing Passwords
Customers should be able to log in using trusted providers (Microsoft, Google, Apple, etc.) without creating
yet another password. Delegating identity not only improves security but also builds trust through familiarity
and convenience.
Our stance: If your business is storing customer passwords, you’re holding a liability you don’t need — and your customers don’t want.
2. Payments — Accept What Customers Already Trust
Customers trust certain payment providers with their financial details — Apple Pay, PayPal, Venmo, Cash App, Google, etc..
The more you match your customers’ preferred payment methods, the more likely they are to complete a transaction.
Our stance: Meet customers where they already pay. Choice in payment builds trust and removes purchase barriers.
3. Security — Protect Transactions and Data
TrustLytics analyzes each site’s encryption, certificate validity, and redirect behavior to ensure transactions
and sign-ins happen over strong, modern TLS configurations. Weak ciphers, outdated protocols, or missing redirects
silently compromise user safety — even if no breach has occurred.
These checks don’t just verify compliance; they reflect whether your business is aligned with current web-security
standards that protect customers without them needing to ask.
Our stance: Security isn’t abstract — it’s measurable. Every secure handshake builds trust long before a customer clicks “Pay.”
4. Transparency — Clarity Builds Confidence
TrustLytics will use AI to analyze and summarize these disclosures — highlighting what truly
matters: who can access your data, where it goes, and whether those terms respect user trust.
Transparency shouldn’t be an audit exercise; it’s a trust signal. When businesses make their
data practices clear and comprehensible, they show integrity and earn loyalty.
Our stance: Every company deserves the right to set terms — and every customer deserves the right to fully comprehend them.
5. Self-Service Empowerment
Customers expect autonomy. Self-service capability is a win for both businesses and customers, saving time and
strengthening confidence on both sides.
Every missing self-service option creates friction, drives up support costs, and quietly erodes retention.
Our stance: If a customer can’t solve a simple need on their own, expect them to find alternatives.