Privacy Policy
Effective Date: October 25, 2025
Operated by: TechParadigm Inc.
1. Purpose
TrustLytics was created to make digital trust measurable and transparent. This policy explains what information we collect, how we use it, and your rights. It’s written in plain language — no fine print or hidden clauses.
2. What We Collect
Public website data: screenshots, limited HTML, and TLS configuration details from public sites. No personal data is gathered from target sites unless it is already public.
Behavioral analytics (Microsoft Clarity): we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our site through behavioral metrics, heatmaps, and session replay. This data helps us improve reliability, security, and user experience. Usage data is collected using first- and third-party cookies and similar technologies, and retained for approximately 30 days (aggregated insights up to 13 months). We configure Clarity to mask sensitive content by default. You can review Microsoft’s data-handling practices in the Microsoft Privacy Statement .
Voluntary submissions: name, email, and message when you use our contact form — used solely to reply.
System logs: standard Azure diagnostics (IP address, timestamp, request details) for security and reliability.
3. What We Do Not Collect
No account creation or passwords
No sale, trade, or sharing of personal information
Clarity is not enabled on pages directed to minors under 18 or containing sensitive data
4. How We Use Data
Deliver accurate scoring and analytics of public websites
Understand and improve user experience through aggregated Clarity metrics
Respond to inquiries you submit
Improve reliability, security, and performance
Comply with legal or regulatory requirements
5. Cookies and Consent
TrustLytics uses analytics cookies from Microsoft Clarity to understand site usage and improve our products.
These cookies assign a pseudonymous ID and connect page views, clicks, and scrolls for heatmap and session-replay analytics.
In regions requiring consent (EEA, UK, CH), analytics cookies load only after you opt in.
You may change or withdraw consent anytime via our cookie banner.
Microsoft and TechParadigm Inc. act as independent controllers for the data each receives.
Microsoft may use data it collects through Clarity to provide and improve its services and for advertising per its privacy statement.
6. Data Protection
Data is hosted in Microsoft Azure with encryption at rest and in transit. Access is protected by role-based controls and limited to authorized TechParadigm personnel.
7. Your Rights
If you’ve contacted us and wish to have your personal information deleted, email privacy@trustlytics.ai. We’ll remove your data unless required by law to retain it.
8. Updates
We may update this policy from time to time. The revision date will always appear above, and major updates will be clearly announced.
9. Contact
TechParadigm Inc.
Attn: TrustLytics Privacy
privacy@trustlytics.ai