What TrustLytics Measures
TrustLytics quantifies Digital Trust — the confidence consumers can place in how websites handle identity, payments, security, transparency, and self-service. Each area is grounded in measurable signals that reflect the principles of our Modern Experiences Ethos.
From Principles to Measurable Signals
Every TrustLytics rating starts with our guiding principles and transforms them into measurable, evidence-based signals. These signals are analyzed through a combination of screenshots, HTML, and AI-based analysis to determine whether websites align to modern trust standards.
1. Define
Principles → measurable criteria
2. Detect
Signals through evidence & analysis
3. Score
Quantify alignment with trust standards
4. Recommend
Guide businesses to improve
Core Trust Surfaces
TrustLytics currently evaluates the following areas of digital experience — each representing a measurable facet of user confidence:
Identity
Modern sign-in and account access methods that eliminate passwords and reduce friction.
Payments
Flexible, secure checkout options that accept what customers already trust.
Security
Encryption, certificate management, and technical trust signals that safeguard data in transit.
Transparency
Clear, visible policies and terms that empower consumers before engagement.
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